Uncategorized
UK ON-LINE AD CAMPAIGN FOR E-SERVICES
The UK government is launching an Internet advertising campaign that uses popular search engines to raise awareness of e-government services. According to a report by eGov Monitor Weekly, the Cabinet Office’s eGovernment Unit is sponsoring search results on Google, Overture and Espotting in a bid to drive traffic to the new Directgov site. When users of these search engines enter terms that match the keywords bought by the government, short text ads for the citizens’ portal will appear alongside or within the search results. The government has purchased search terms relevant to three key groups of citizens: parents, people with disabilities, and motorists. The paid listings will appear in results on the search engines’ advertising networks, which include Yahoo, AOL, Wanadoo and MSN, ensuring exposure to potentially millions of UK Internet users. The campaign is scheduled to run until the middle of October. Source: ENN www.enn.ie/frontpage/news-9546971.html