events, online retail
State of the Net 20: Only 23% of businesses selling online. Wha?!
The latest issue of State of the Net is now available online. This is produced in conjunction with Amas and if you are in business in Ireland you should read it. Hard copies are available: just contact the IIA HQ!
This issue covers how Irish Marketers Use Digital, Children Online, Broadband Growth, Businesses Online, Trust Online, and Online Banking.
I’m all about online business at the moment (when am I not?!) but most especially online retail. If you’ve had your head stuck in the sand in the last few weeks you may not be aware that we are holding a conference for online retailers on Thursday, “8 More Ways to Sell Even More Stuff“.
So the reminder of the Information Society Statistics, Enterprise Statistics 2010 from the Central Statistics Office that only 23% of Irish Businesses surveyed are selling online made me gasp for two reasons:
- It’s shocking low.
- That’s a helluvan opportunity
If so few businesses are selling online that means there is space for many more especially in niche markets. Our two case studies at our event on Thursday for example, Garrendenny Lane and OrganicSupermarket.ie are cases in point. Both are niche in their own way and revel in it! I’m looking forward to hearing all about their online business (and how they mix it up with their offline businesses) on Thursday. I hope you can make it along too!
