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PRESENTATIONS AVAILABLE FOR DOWNLOAD
The are a number of presentations from recent IIA seminars available for download on the IIA web site. A valuable resource free to you.
Seminar: Internet Marketing Opportunities
– Maximising ROI of your Online Advertising Spend (Overture Europe)
– Case Study: 4Gifts
– Content: The key to successful online marketing (Newsweaver)
– Zero Budget Online Marketing: Driving traffic to your website for free! (Interactive Return)
– How To Effectively Integrate Mobile Marketing Into Multi-Platform Campaigns (Cybercom)
– 6 Top Tips to Make the Most of Email (ezine.ie)
IIA Legal Working Group
– Direct Marketing by Electronic Communications – Opt in/Opt out.
– An Introduction To Online Selling – The Main Issues (Realex Payments)
– Gift Voucher Shop – Online
– European Consumer Centre Dublin – `distance selling – a guide to knowing the rules`
– Online motor tax – a project overview
Championing the User Experience
– IIA User Experience Working Group (IQ Content)
– Consumer barriers to shopping online (European Consumer Centre)
– Usability – A business perspective (O2)
– Creating Usable Sites – Challenges for the Public Sector (Eastern Health Shared Services)
– Making Inclusive Design the Norm, The challenges of building a better and more inclusive web design ethos (National Council for the Blind of Ireland)