New executive training course helps marketing professional move online with their budgets

This Online Marketing Training course is being delivered by the Digital Marketing Institute and has been created FOR the digital marketing community BY the digital marketing community.

The Irish Internet Association and SureSkills today announced that they have teamed up to provide an Executive Education Program in Online & Digital Marketing. This 12 week course is being delivered by some of Ireland’s leading Online Marketing professionals and is designed to meet the rapidly growing demands for up-skilling digital marketing experts. Further information is available at www.DigitalMarketingInstitute.ie

"The demand from our members for professional training in this fast-moving sector is immense", explains Fergal O’Byrne, CEO of the Irish Internet Association (IIA). "A recent survey of Ireland’s marketing decision-makers by IIA member company Amas found that 56% of marketing professionals spend over 10% of their budget online. Respondents to this survey cited value for money and measurement as the key factors in choosing to spend their budget online. (See State of the Net Issue 10)

"In challenging times, marketing professionals need to be able to offer their clients a full range of services." O’Byrne continues, "They must be aware of the marketing their clients are being exposed to and will therefore seek to emulate. This training program will provide marketers with access to the latest thinking and techniques in online and digital marketing. Delivered by Ireland’s leading practitioners in digital marketing, this program will provide the highest quality knowledge to attendees."

Steven Long of SureSkills adds: "As leaders in the provision of high level management and technical training, we have been actively searching for partners in this area. The IIA is the logical fit. Our initial feedback is that there is a huge demand for this course."

About the Course
This course is delivered in 24 separate modules, including Search Engine Optimisation, Pay per Click Advertising, Blogging, Site Analytics, Banner Advertising and Email Marketing. This course commences on Thursday 22nd January 2009. To suit busy timetables, delegates can elect to attend the course by day or as an evening course. More details and registration available at www.DigitalMarketingInstitute.ie

About SureSkills
The SureSkills training division provides the most comprehensive training schedule available in Ireland. SureSkills also provides a fully managed training service and has extensive experience developing and implementing bespoke training solutions for its larger corporate clients. More information available at www.SureSkills.com