Mobile Payments Explored: Is my product suited and how do m-Payments work?

Sponsored by

Panel Members

Donal McGuinness, Alphyra mPayments Eamon Hession, PucaSinead Morrissey, Vodafone

Session Details

This session will address the following five key topics:

• Is my product/service suited to mobile payment?
• What are the pitfalls?
• How does it work and how do my customers pay?
• Do people need to register?
• Explore multi channel mobile payments (IVR, SMS, Java handset Apps).

Room Number

Suite 8 "Oscar Wilde" – Business Centre

Panel Biographies

Donal McGuinness,Alphyra mPayments– Managing Director Donal Mc Guinness is Managing Director of Alphyra mPayments. In 1999 Donal co-founded Itsmobile Ltd. which pioneered mobile payments in Ireland over the last 7 years. Itsmobile was acquired by Alphyra Group in 2004. Alphyra mPayments provide a range of multichannel payment services (Web, SMS & IVR) to clients in Europe, USA and Australia.Back to top
Eamon Hession,Puca – Founder and Chief Executive Eamon Hession is the founder and chief executive ofPuca. Puca provides mobile marketing, business and payment solutions to a variety of leading brands in the marketing, media and content sectors. He founded the company six years ago and it now employs 35 people in Ireland, the UK and China. He is also chairman of the Mobile Messaging Forum which promotes industry standards and best practice. Back to top
Sinead Morrissey,Vodafone – Product Marketing Manager Sinead Morrissey is the product marketing manager for Premium SMS and third party enabling services at Vodafone. Premium rate SMS has more than doubled since she took over role in 2002 and is held up as best practice within the Vodafone Group. Back to top
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