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MEN STILL DOMINATE WEB USE IN EUROPE
The number of European women who use the Internet is growing, but at a very slow rate, according to a study by Internet market researchers Nielsen//NetRatings www.nielsen-netratings.com. In May 2003 about 35 million women in Europe, or 42 per cent, went online. This is only one per cent more than in the year before. Based on this relatively slow growth rate, researchers expect male and female Internet users to break even by the year 2010. In the USA by contrast, about 51 per cent of Internet users are female. Recent figures from JNIR (Joint National Internet Research) show that Irish males are also more likely to use the Web than Irish females. The new numbers, which give a more detailed picture of who Web ads hit, say that one-third of Irish adults, or 1.05 million people, are regular Internet users. About 43 percent of Irish males use the Net regularly, compared to just 27 percent of females. Other statistics showed that more than two-thirds of Ireland’s 22-to-35-year-olds used the Web during the two-week period in which the data was collected. Conversely, only about a third of 18-to-24-year-olds used the Web during the period, with similar numbers for 36-to-50-year-olds. The JNIR/Monitrack survey also showed that more than half of Ireland’s Internet users come from the ABC1 bracket and just over a quarter come from the C2DE bracket. Yahoo was the most visited Web site in Ireland. Just behind Yahoo was Eircom.net. Source: www.electricnews.net/news.html?code=9364281