![iia-logo](/wp-content/uploads/2015/11/iia_logo_white-250x300.png)
Amárach Consulting is Ireland`s leading specialist in predictive market research, trend analysis and business forecasting. Amárach focuses on understanding the changes taking place in Irish markets and on linking these insights to effective business strategies designed to profit from anticipated change.
Amárach Consulting is a unique resource in Ireland, providing a multi-disciplinary approach to market research, business forecasting and strategic solutions. We provide applied insights into Ireland’s future grounded in an appreciation of the national and international dynamics shaping that future. Amárach Consulting have pioneered unique research methodologies in Ireland in the areas of:
Internet and ICT trends research
consumer market forecasting
sponsorship effectiveness
Euro impact assessment
relationship measurement
brand futures
On a quarterly basis Amárach produces its benchmark report, TrendWatch Technology, which charts the development of the Internet, e-commerce and other ICT markets in Ireland.