International Strategy Working Group
International Strategy Working Group Case Study: Pigsback.com
The IIA International Strategy Working Group have created another case study. This time IIA Member Company Pigsback.com is featured. Jonathan Kyle of IIA Member Company Greenjobs.ie interviewed Michael Dwyer, CEO of Pigsback last December.
Dwyer shares some interesting insights about how having founded Pigsback in 2000 it turned out that the Dot Com Crash was not all bad for their company
as it allowed us to bring the Irish business to profitability and it also let us ensure that our product offering and business structure were strong enough for overseas expansion.
A salutary tale for the times we’re living in!
He also talks about what the company learned from their expansion into the very different markets of the UK and Canada.
Access the Internation Strategy Working Group’s resources to download the PDF and other case studies from the group.