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EYES ON THE INTERNET 2003 – US CITY TOUR TO PROMOTE WEB ADVERTISING
To promote the power of Internet advertising, the Online Publishers Association (OPA) kicks off “Eyes on the Internet 2003,” an eight-city road tour, in Chicago next week. The road show aims to educate advertisers and ad agencies about the latest research while spotlighting effective online ad campaigns. OPA wants to show “how far our industry has come from the old days when banners defined the format and click-throughs defined success for online advertising,” Executive Director Michael Zimbalist said in a statement. http://www.editorandpublisher.com/editorandpublisher/headlines/article_display.jsp?vnu_content_id=1837074